At RSB Property Mangagement we don't just put a sign in front of the home and hope we find a quality tenant – we develop a custom marketing plan to bring you the best candidate possible. Our experience in marketing, publishing, photography, and sales helps us connect with the right tenants, and our real estate background adds professional assurance to every step of the tenant placement process. We give your property an extra push on prominent real estate websites like this one, and through alliances with multi-media advertisers, like Zillow and Trulia. The end result is a qualified tenant who wants to pay top market rent.
The cornerstone of every successful property placement is an effective rent price. At the right value, your home can generate competing tenants, and put us in a position to select the most qualified candidate. To find the right starting point, we work on a comparative market rate rent analysis, which includes a professional intake inspection and a careful valuation of your home. We also research properties that have rented recently in your area, to establish your home's market potential. After the home is listed for rent, we provide you with regular market updates to ensure that your property's in line with current tenant demand.
More than 40 per cent of today's rental real estate transactions include both a Listing Agent (representing the Landlord) and a Referring Agent (representing the qualified tenant). That's why most of our marketing efforts are directed at Top Producing rental agents in the Atlanta market. We start by listing your property on both Atlanta multiple listing services (FMLS and GAMLS) for full exposure to more than 25,000 local real estate professionals. We follow this up with daily telemarketing to agents and tenant leads, and promotional flyers delivered to local businesses and surrounding neighbors to activate word of mouth marketing. We also stay in regular contact with Atlanta's top relocation Realtors, who show our listings to corporate transferees and other new residents of the city.
As you know, 100 per cent of prospective tenants use the Internet to search for homes, making this is an essential part of our marketing strategy. To maximize your exposure online we feature your home on this professionally optimized website (it shows up prominently in search engine results), and we get it listed on more than 15,000 additional real estate websites including major rental portals like Trulia, Zillow, Hotpads and Craiglist.
We'll also provide you with a personal webpage with the most up-to-date market activity for your rental listing. In Atlanta, our web coverage is guaranteed by broker reciprocity agreements, which allow us to market your home on every licensed real estate web portal in the area. Our eCard campaign also targets thousands of local real estate agents and qualified renter prospects, with details and photos of your home, a map to the address, and a printable flyer.
This system enables us to supply your "hot" tenant prospects with recorded information about your home, 24 hours a day. First we record a detailed description of your home on our Provantage system, then we advertise with a message for people to call anytime and listen to the description. When people call, our system captures their name, address and phone number automatically, every time. They can't block it, like Caller ID, because we're using an 800 number. And with the soft, gentle, service-minded way we follow up, people simply love it.
We get the public talking about your home by advertising it in the most popular local print and broadcast media outlets. Our print campaign includes classified and display ads in Atlanta's Daily newspaper, the Atlanta Journal-Constitution, and weekly ads online on sites like Craigslist, Creative Loafing and various neighborhood specific publications. We also send out property postcards and flyers to hundreds of prospects in your community to activate word of mouth.