The Myth of Advertising
Posted by Barry Menaker on Wednesday, July 30, 2008 at 8:38:36 AM By Barry Menaker / July 30, 2008 Comment
Most Sellers love to talk about advertising. They want to know where their home is being seen and, in many cases, the instant they put their homes up for sale they become "arm-chair" marketers.
I had a long talk with a prospective client yesterday who literally had an outline of over 100 media outlets he expected his home to be advertised on- from television spots to a cork board at the local coffee shop. Many of them...most of them, actually...had nothing to do with targeting buyers of real estate.
Now, in this market -- I've learned to "choose my battles wisely" so we parted as friends and he continues his search for an agent who is able to meet his expectations.
The question for you, as a Seller in this current market, is whether you want your home advertised, or do you want it sold?
The most significant advertising decision you will make as a Seller in this market is the price you decide to put on your home. In fact, if you make the right decision around your asking price all that's left is where you'll be moving to and how you're going to get there. My job is take care of the rest of it.