Question #11: Do You Personally Spend Money Advertising Your Services Or Homes For Sale?
Posted by The Keen Team on Saturday, May 5, 2007 at 6:40:51 AM
By The Keen Team / May 5, 2007
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This question pertains more to listings, but it’s also a question a buyer should ask to determine an agent’s commitment to invest in the successful outcome of their client. There are two situations to identify here:
1) Agents who are very busy and who produce a lot of income for their broker will frequently receive advertising allowances from their broker. If your agent receives allowances, that’s generally a good sign.
2) However, if an agent is not as busy, OR if their broker does not have an ad allowance for top producers, you want to learn their commitment to “put their money where their mouth is” when it comes to marketing your home.
You should also ask to see samples of ads they write for homes they list, and for their own services. Do the ads appeal to you? Would they make you act? If not, don’t expect their marketing of your home to be any better.
1) Agents who are very busy and who produce a lot of income for their broker will frequently receive advertising allowances from their broker. If your agent receives allowances, that’s generally a good sign.
2) However, if an agent is not as busy, OR if their broker does not have an ad allowance for top producers, you want to learn their commitment to “put their money where their mouth is” when it comes to marketing your home.
You should also ask to see samples of ads they write for homes they list, and for their own services. Do the ads appeal to you? Would they make you act? If not, don’t expect their marketing of your home to be any better.
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