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Atlanta Real Estate Blog

Going Once - Going Twice - Gone!

You've no doubt seen the TV ads or heard the radio commericals promoting Atlanta real estate auctions.  There's no shortage of media coverage surrounding these events.  But the question you should be asking yourself is whether real estate auctions are pushing hype?  Or is there really hope for the average person come out on top as the result of using an auction to buyer and sell real estate?

Selling any piece of property is essentially an auction.  When you list your house for sale, that’s an auction of a sort, it’s simply a one-on-one event.  Meaning you hire an agent to advertise and expose your home to potential buyers on a showing-by-showing basis. 

But what a mass auction does is changes the timing and emotion of a sale.  It creates a focused marketing event, so you’re able to get 200-300 key players in the room in and something happens.

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