Posted by The Keen Team on Wednesday, March 22, 2017 at 4:01 PMBy The Keen Team / March 22, 2017Comment
Interested in selling your home? You might have questions about timing.
Have home prices peaked? Is it currently the best time to sell your house? Or should you wait for another six months or a year, with the hope that home prices will rise further?
Unless you own a crystal ball, there’s no way to know where home prices are headed. We see that home prices nationwide, including distressed sales, increased by 6.8 percent in April 2015 compared with April 2014, according to CoreLogic, a property research firm.
News about the Atlanta real estate market is generally upbeat. Atlanta is the third fastest-growing market in the U.S for new homes, posting sales gains of 10 percent from a year ago. What’s more, the median sales price for Atlanta homes is $262,500, up 6.4 percent since the same time a year...
Posted by The Keen Team on Monday, September 28, 2015 at 7:17 PMBy The Keen Team / September 28, 2015Comment
You want your home to stand out when you list it for sale, but you’re not a design expert. You may watch HGTV on occasion to get some ideas, but every time you do, you feel overwhelmed. The average busy person just doesn’t have the skill or the time to tackle most of the projects they show.
Fear not, intrepid homeowner — there are 10 easy things you can do to make sure your house impresses potential buyers, and you don’t need a ton of time or an extensive tool collection to do them.
1. Make It Sparkle
It’s easy to overlook the little things when you’re getting your house ready for sale. You may clean the windows, polish the hardwood floors and put a fresh coat of paint on the walls, but sometimes...
Posted by The Keen Team on Tuesday, September 8, 2015 at 10:45 AMBy The Keen Team / September 8, 2015Comment
For most of us, listing a home is the biggest sale we’ll ever make. No pressure there!
Putting a house or condo on the market doesn’t have to be a stomach churner. Experienced real estate agents, like The Keen Team, can guide you through this step-by-step process. Here are a few tips that can help you understand what's ahead.
Prepare to Succeed
Prepping your house for sale means denuding it of “you,” so buyers can imagine “them” living in the home.
Put away photos, kiddy artwork, and that ugly vase Aunt Bertha gave you for Christmas. Clear all clutter, replace stained carpeting, and refinish scratched floors. If you’re confused about what should stay and go, ask your real estate agent, who knows how a saleable house looks, feels and smells.
Posted by The Keen Team on Monday, August 17, 2015 at 3:47 PMBy The Keen Team / August 17, 2015Comment
If you're thinking about selling your home, you might be entertaining two outside-of-the-box ideas: listing your home FSBO (for sale by owner) or renting out your home on a lease-purchase (or lease-option) agreement.
But both of these options are more complicated than meets the eye.
In this article, we'll walk through the nuances of both of these choices to explain some of the risks that you may not have considered.
In fairness, we'll also elaborate on the benefits, too, and give you tips if you're considering making a move in one of these directions.
The Risks of FSBO
At first glance, selling your house yourself seems like a money-saving idea. After all, you won’t have...
Posted by The Keen Team on Monday, July 20, 2015 at 10:17 AMBy The Keen Team / July 20, 2015Comment
You've seen the house flippers on HGTV use staging techniques to make empty properties look lived-in, but as a homeowner trying to sell your house, you’ve already got plenty of stuff. Do you really need to bother "staging" it?
In a word: Yes.
According to the Real Estate Staging Association, professionally staged homes sell 73 percent faster and often garner a higher selling price. That’s because staging is all about showing off your home’s best features while eliminating or reframing as many downsides as possible. Just as you’d dress up a little nicer for a date you really wanted to impress, dressing your home up can help make potential buyers fall in love with it.
And you don’t need to hire a professional to achieve results. Here are...
Posted by The Keen Team on Thursday, June 18, 2015 at 12:47 PMBy The Keen Team / June 18, 2015Comment
Selling a home can be a real pain in the butt.
I talk with a lot of folks who are considering selling their home, but just don’t have the time. Or they want to sell, but don’t know where to begin.
Experience tells me they're referring to upgrading their house from its average, everyday living condition, to a condition that sells. All the cleaning and painting and purging and organizing can quickly overwhelm even the most motivated would-be home seller.
On the other hand, there are those sellers who jump head-first into the market without considering how the condition of their home affects the outcome.
In the Business, We Call it "Show Quality"
How well does a home show? How prepared is your home for the market, and...
The final step in successful home staging is not as “clean” as it may seem. That’s because “clean” is widely interpretable. Experience has shows the best and worst. It’s amazing what you can learn about someone from their definition of clean. Wow. But I’ll forego the judgement and get to the point. When it comes to the definition of clean, there is only one for the purposes of good show quality. The cornerstone definition of clean when it comes to show quality is "make it cleaner that it ever was and cleaner than it will ever be again". No dirt, no grim, no liquid, no mildew, no dust, no debris. Period....
And the second step in a successful home staging process is to depersonalize. At this point, you’ve likely painted and decluttered your home… it looks great, feels neat and organized. Now, it’s time to take a close look at the personalization of the space. Personalization is anything that makes your home distinctly yours and no one else’s. It’s those things your close family and friends would identify as unmistakably and uniquely yours. It’s your signature on you personal space. Personalization is anything that would make a buyer feel “this is not my home- it’s theirs.” And,...
And the first step in a successful home staging process is to get rid of the clutter. Clutter is anything that makes your home (and rooms) look small, cramped, disorganized, busy or untidy. Clutter can be too much furniture, too many photos, piles of mail, too many accessories or even clashing paint colors. Clutter is anything that might distracts your buyer from seeing the good features of your home.
"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."
Posted by The Keen Team on Monday, December 2, 2013 at 9:32 AMBy The Keen Team / December 2, 2013Comment
One of the anxiety highpoints during the sale of a home is waiting for the buyer’s home inspection report. Though most sellers willingly disclose what they know about their home to any potential buyers ... the concern stems from the inspector finding something that they’re totally unaware of and that it will either cost them a lot of money to correct or the buyer will simply use it to void the contract.
If the inspection does reveal some unknown problem with the home, it’s probably as big a surprise to the buyer who is not as emotionally or financially invested as the seller. And it's human nature to fear what you don’t understand. So when a report identifies defects, your buyer may simply opt-out of the home.
A simple solution to the situation is for the seller to have the home inspected prior to putting it on the market. There is still a risk of becoming surprised by an unknown defect which at that point, would have to be disclosed to potential...
Posted by The Keen Team on Thursday, June 11, 2009 at 9:06 PMBy The Keen Team / June 11, 2009Comment
When the number of factors coming into play in a phenomenological complex is too large scientific method in most cases fails. One need only think of the weather, in which case the prediction even for a few days ahead is impossible. - Albert Einstein
Predictions, Predictions, Predictions. Isn't that what got us into this mess in the first place?
Posted by The Keen Team on Thursday, April 30, 2009 at 4:56:55 PMBy The Keen Team / April 30, 2009Comment
You've no doubt seen the TV ads or heard the radio commericals promoting Atlanta real estate auctions. There's no shortage of media coverage surrounding these events. But the question you should be asking yourself is whether real estate auctions are pushing hype? Or is there really hope for the average person come out on top as the result of using an auction to buyer and sell real estate?
Selling any piece of property is essentially an auction. When you list your house for sale, that’s an auction of a sort, it’s simply a
one-on-one event. Meaning you hire an agent to advertise and expose your home to potential buyers on a showing-by-showing basis.
But what a mass auction does is changes the timing
and emotion of a sale. It creates a focused marketing event, so you’re able to get 200-300 key players in the room in and something happens.
Posted by The Keen Team on Friday, January 2, 2009 at 6:00:52 PMBy The Keen Team / January 2, 2009Comment
I just finished reading a book called "Predictably Irrational", by Don Ariely. In it, the insightful Duke Univerysity professor unveils the hidden, irrational forces that shape our daily decision making. It's a great read
There are a few interesting case studies in this book that can be
applied to real estate marketing and negotiations. Specifically, Chapter Seven (The High Price of Ownership) covers what is commonly referred to as "The "endowment effect". Simply put, "the endowment effect" means that when we own something, we begin to value it more than other people do.
The High Price of Real Estate Ownership
There are three fundamental "quirks" of human nature as it applies to real estate:
We fall in love with what we already have. Meaning, as sellers, we always place a higher value on our house than our potential buyer does simply because we've lived it...
Posted by The Keen Team on Sunday, September 21, 2008 at 10:33:28 AMBy The Keen Team / September 21, 2008Comment
The Science of Pricing Real Estate
I often tell my clients pricing a home is NOT an "exact science". And that axiom is more true today than ever before. If you want to sell in this market, you have to be prepared to "make the market" rather than "chase the market." And that might mean pricing your home 3% to 5% below the most recent sale in your neighborhood.
The other option is to price it at market value and wait.
Posted by The Keen Team on Saturday, September 20, 2008 at 10:27:18 AMBy The Keen Team / September 20, 2008Comment
How do you get your home SOLD in one of the toughest real estate markets since...well...forever?
Simple. Set a competitive price at before you go on the market and hire an aggressive agent to get qualified buyers through your front door. Seems obvious, but you’d be surprised how many agents and sellers don’t know this.
I explain it to all my clients - an attractively priced home pulls in buyers. And in this market, with price pressure from foreclosures, short sales and highly motivated distressed Sellers...this could mean you have to price your home below market value.
I know that's a tough situation for most folks...but let me remind you, more buyers equals more competition. And more competition means that your home will actually sell - which, in reality, is what you're trying to do in the first place. Isn't it?...
Posted by The Keen Team on Thursday, September 18, 2008 at 4:39:28 PMBy The Keen Team / September 18, 2008Comment
I talk with a lot of potential clients who believe that overpricing will work to their advantage because it will give them ‘bargaining room.’
And when I run into sellers who want to overprice their home, I tell them that although overpricing in a rising market may be appropriate, no one has ever been successful by overpricing in a falling market.
Leaving room to negotiate down on your price isn’t as valuable a negotiating tool as bringing in a greater number of highly motivated buyers....