Why Should You Hire Us?

Process Knowledge and Counsel (Listing Presentation) – We give you a thorough understanding of the process of selling a home, and offer you expert counsel every step of the way – from pricing strategy to closing coordination. Though we can't guarantee a "stress free" transaction, as everyone has their own threshold for stress, we can help minimize the hassles and stress that you might go through without an experienced professional on your side.

Comparative Market Analysis (Property Value Analysis) – We prepare an objective value analysis of your home and the surrounding marketplace to ensure you're maximizing the return on your investment. We look at current and emerging marketplace trends, and probability of sale given current buying trends. We also provide price strategy counsel as part of our CMA – price is different from value because it's a marketing decision, whereas value is the amount a buyer will pay for a home. Having a better understanding of the marketplace than your competitors will help you sell your property faster, and for more money.

Property Preparation and offering Daily Counsel – Our preparation advice will help you add value to your home before your list it for sale. We also counsel you through the pre-listing period to ensure that you're maximizing value, focusing on buyer benefits, and putting yourself in a position to make the sale as easy as possible.

Exposure, Promotion and Positioning in the Marketplace (Custom Marketing Plan) – Our marketing plan will drive more real estate professionals and potential buyers to your home by focusing on today's key real estate selling strategies: Internet marketing, Realtor exposure, print and broadcast advertising, and professional representation. We also offer ongoing marketplace updates, and comparisons with other homes in the area.

Buyer Qualification and Verification – While your home's on the market, we get to know potential buyers, and verify the "truths" they may have set forth before they view or offer to purchase your home. We also communicate the benefits and value of your home to buyers and agents, building urgency, and getting them to act now versus later. When other agents show your home, we counsel them on the benefits and value of your home relative to other homes in the marketplace. Through buyer qualification, we help make sure your home sale actually closes, and prevent pitfalls during the closing process.

Negotiating with Proven Market Experience – We negotiate the purchase agreement in your home sale to ensure that you are protected, and that it truly reflects the value of your home in the marketplace.

Quality Sale Closing – We coordinate paperwork and meetings regarding the closing of your home sale with inspectors, attorneys, lenders, agents, escrows, title companies, and the buyer. We also put you in touch with VIP services from other companies that you might find useful during the closing, such as movers, storage companies, and temporary rental providers. After the closing, we follow up with communication to make sure you're satisfied, to inform you about any continued benefits your sale may have produced.

Contact the Keen Team anytime for quality service on your next real estate transaction.