Your 60 Day Marketing "Tune Up"

Tune Up: to bring to proper working order.

That's right...your home has been on the market for 60 days.

what we've been up to...

You might remember me saying the first 30 days of marketing your property is what we refer to as the "ramp up" phase.  This last 30 days (day 30 through 60) is what we call the "peeking" phase.  It's during this time of full market exposure that we begin to see how the market is responding to your home on several key fronts.  These include internet tours, neighborhood tours and sign calls, qualified showings, showing feedback and overall market activity within your value segment.  We monitor, track and compare all this information for you so you can make smart, proactive decisions moving forward.

how are we doing so far?

Good question.  During the last 60 days we've been doing a lot to promote, market and advertise your home.  Though we don't have a buyer for you yet - we're working hard every day to find one and we've still got time on our side.  It's a tough market, no doubt, and there is still plenty we can be doing to improve our chances of a successful sale.

what next?

As you know, our marketing and sales process works within a 90 day framework.  Simply put, this means that if we haven't sold your home in the first 3 months of being on the market we will know exactly what we need to do to get it sold in the next 90 days.

here's what we'll cover in less than 30 minutes:

1. A recap of your experience of the first 60 days and how we can use this information to improve our chances of finding a qualified buyer in the next 30 days.

We'll review the # calls we've received on various marketing sources, serious inquiries, qualified showings, feedback from buyers and their agents and any other relevant information we've gathered from the market over the last 30 days.

2. Review of the current market and how your home is positioned relative to the competition.

We'll discuss your current motivation to sell in today's market, how that relates to your asking price and what my team can do to ensure we're meeting your expectations and time frame for selling.

3. Discuss techniques and sales tactics that are causing homes to sell in today's market (incentives, pricing, creative financing offers, seller paid closing costs, broker bonus, advanced mortgage payments, etc).

We'll go over any other creative marketing ideas we can employ to drive qualified buyer traffic to your home.

4. A quick exploration of "what-ifs" and alternatives should your home not sell in the necessary time frame --

We always "plan for worst case and work for best case".

a few questions...

We love feedback and we've put together a quick, 5 minutes "Check Up" for you to feel comfortable sharing your thoughts, questions and concerns

p.s. feel comfortable calling us at (404) 270 9374 with questions, thoughts or concerns.