Finding the Right Price for Your Home
Selling a home quickly and for the right price is a balancing act: Price too high and you won’t sell, but price too low and you may lose money. The stakes are high! This page explains how we can help you make the right decision.
Our Comparative Market Analysis
With this service, we look at all the factors that might influence the value of your property, and come up with a price that's guaranteed to attract buyers. Our CMA includes a thorough inspection of your home, research on other sold properties in the area, and tips on how to quickly make your home more attractive – some of our findings here could bring as much as five dollars in extra sales price for every dollar you invest.
By the end of our CMA, you'll have a checklist of strategies to sell your home for the highest value possible. Putting this kind of care into pricing and finding the market niche for your home will also help the sale go faster. Contact the Keen Team for a free CMA on your home.
How Pricing Works
Studies show that price accounts for 80 per cent of the effectiveness of any real estate marketing campaign. That's why it's imperative to price your Intown Atlanta home at fair market value right from the start. With this approach, you'll often find that the first offer on your home is your best offer.
The figure below illustrates that only homes priced at market value (or below) appeal to the largest group of buyers. Over pricing your Intown Atlanta home shrinks the prospective buyer pool by more than 50 per cent. It further illustrates that a property priced just 15 per cent above the market value appealed to none of the qualified buyer pool.
Time on market can also significantly impact the value of your home. Your property will attract the most interest from buyers and real estate agents when it first appears on the market, with activity decreasing as the market time increases As the chart shows, the most opportune time to generate a sale on your Intown Atlanta home is three to seven weeks after listing it with a real estate agent.
Contact the Keen Team anytime for more information on how to effectively price your Intown Atlanta home.
Atlanta Real Estate Sellers
Real Source Blog
4 Problems of Overpricing
Price Problem #1: Where's the Excitement?The first problem is... it's hard to get sales people excited. And it doesn't make any difference how much marketing you're doing... the problem is the same ... its hard to get sales people excited.You see ... agents generally know what buyers are willing to pay for similar homes in similar areas...
