It's Time For A "Marketing Overhaul"

Overhaul: to investigate or examine thoroughly for repair or revision.

what we know

Well...there's the obvious fact that your home is not sold. Let's not harp on the obvious.  And since our marketing is designed to have your home sold by now we'll need to take a closer look at our approach, make any necessary improvements and work to get your home sold in the next 30 to 60 days.

why now?

Good question.  And here's a simple answer: we should have sold by now.  My team and I have, literally,  invested hundreds of hours and thousands of dollars of effort in our marketing and advertising to get the word out about your home.  Now ... it's time to review what we've accomplished and make the necessary improvements to our price and marketing stategy to sell in the next 30 to 60 days.

here's what we'll cover in less than 30 minutes:

1. A recap of what we've seen from the market so far and how we can use this information to improve our chances of finding a qualified buyer in the next 30 days.

We'll review the # calls we've received on various marketing sources, serious inquiries, qualified showings, feedback from buyers and their agents and any other relevant information we've gathered from the market since we listed your home for sale.

2. Review of the current market and how your home is positioned relative to the competition.

We'll discuss your current motivation to sell in today's market, how that relates to your asking price and what my team can do to ensure we're meeting your expectations and time frame for selling.

3. Discuss techniques and sales tactics that are causing homes to sell in today's market (incentives, pricing, creative financing offers).

We'll go over any other creative marketing ideas we can employ to drive qualified buyer traffic to your home.

4. A quick exploration of "what-ifs" and alternatives should your home not sell in the time you want it to--

We always "plan for worst case and work for best case".

where do we go from here?

As you know, real estate marketing works in a 90 day sales cycle.   And we've been on the market long enough tol know what we need to do to sell in this next cycle. So...over the next couple weeks we'll work to implement an improvement strategy that leads to a sale.

Please call (or e-mail) with any questions before our meeting. You can reach me directly at (404) 270 9374.

questions, questions, questions...

We're feedback hounds and, as such, we've put together a quick questionnaire (via the link below) for you to provide us with your thoughts and suggestions on how we can improve our service and marketing of your home. If you could take a just a couple minutes to share your thoughts it would be helpful...