Your 30 Day Marketing "Check Up"

Check Up: to investigate, scrutinize, or inspect. The act of examining closely.

Can you believe it?  We've been on the market for 30 days.

What we've been up to...

The first 30 days is what we refer to as the "ramp up" phase.  Generally speaking, it takes 10 to 14 days from the initial "list date" to reach what we call "full market exposure". Simply put: it takes two weeks of marketing, advertising and networking before all the buyers and agents know your home is for sale.

So ... why is "Day 30" so important?

Good question.  The first 30 days is vital because, in a normal market, it's exactly when we're hitting our marketing "stride".  It's when your home is fresh and exposed to all the buyers looking right now.  And this the right time to examine closely the market's response, make necessary adjustments to marketing tactics and pricing strategy and get on track to sell in the next 30 days.

Here's what we'll cover in less than 30 minutes:

1.  A recap of your experience of the first 30 days and how we can use this information to improve our chances of finding a qualified buyer in the next 30 days. 

We'll review the  # calls we've received on various marketing sources, serious inquiries, qualified showings, feedback from buyers and their agents and any other relevant information we've gathered from the market over the last 30 days.

2.  Review of the current market and how your home is positioned relative to the competition.

We'll discuss your current motivation to sell in today's market, how that relates to your asking price and what my team can do to ensure we're meeting your expectations and time frame for selling.

3.  Discuss techniques and sales tactics that are causing homes to sell in today's market (incentives, pricing, creative financing offers, seller paid closing costs, broker bonus, advanced mortgage payments, etc).

We'll go over any other creative marketing ideas we can employ to drive qualified buyer traffic to your home.

4.  A quick exploration of "what-ifs" and alternatives should your home not sell in the necessary time frame --

We always "plan for worst case and work for best case".

Where do we go from here?

As you know, today's real estate market works on a 120 day sales cycle.   What that means is ... if we don't sell your home in the first 4 months ... we'll know exactly what we need to do to sell in the next cycle.  So ... over the next couple months we continue to market and introduce your home to an extensive network of qualified buyers and agents working with buyers.  It's what we do.

Please call (or e-mail) with any questions before our meeting.  You can reach me direclty at (404) 270 9374.

Oh... and before you go...

We love feedback and we've put together a quick, 5 mnutes "Check Up" for you to feel comfortable sharing your thoughts, questions and concerns