Slow-Market Approach to Pricing a Home
Posted by Keen Brothers on Sunday, September 21, 2008 at 10:33:28 AM By Keen Brothers / September 21, 2008 Comment
The Science of Pricing Real EstateI often tell my clients pricing a home is NOT an "exact science". And that axiom is more true today than ever before. If you want to sell in this market, you have to be prepared to "make the market" rather than "chase the market." And that might mean pricing your home 3% to 5% below the most recent sale in your neighborhood.
The other option is to price it at market value and wait.
And you could be waiting for a long time.