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Slow-Market Approach to Pricing a Home

The Science of Pricing Real Estate

I often tell my clients pricing a home is NOT an "exact science".   And that axiom is more true today than ever before.  If you want to sell in this market, you have to be prepared to "make the market" rather than "chase the market."  And that might mean pricing your home 3% to 5% below the most recent sale in your neighborhood.

The other option is to price it at market value and wait.

And you could be waiting for a long time. 

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