Selling 
There are currently 19 blog entries related to this category.
How to Lease Purchase Your Home
Sunday, February 26th, 2012 at 4:09pm. 514 Views, 0 Comments.
Over the last few months I've had a number of past clients ask me whether a "lease purchase" would be viable to help them sell their home. Though it's not right for everyone ... it can be a win-win real estate deal, and it can help solve a serious problem for today's frustrated sellers.
Here's how it works:
In its simplest form, a lease-purchase agreement is nothing more than a written contract to purchase real estate over an extended period of time, typically not exceeding 36 months. It is usually coupled with an agreement to allow the purchaser to occupy the house and pay rent on it while he is completing the purchase.
In contrast, a lease-option agreement is primarily an agreement to rent real estate. That agreement contains a provision…
As Seen on TV
Thursday, June 11th, 2009 at 9:06pm. 488 Views, 0 Comments.
- Albert Einstein
Predictions, Predictions, Predictions. Isn't that what got us into this mess in the first place?
Going Once - Going Twice - Gone!
Thursday, April 30th, 2009 at 4:56pm. 479 Views, 0 Comments.
You've no doubt seen the TV ads or heard the radio commericals promoting Atlanta real estate auctions. There's no shortage of media coverage surrounding these events. But the question you should be asking yourself is whether real estate auctions are pushing hype? Or is there really hope for the average person come out on top as the result of using an auction to buyer and sell real estate?
Selling any piece of property is essentially an auction. When you list your house for sale, that’s an auction of a sort, it’s simply a one-on-one event. Meaning you hire an agent to advertise and expose your home to potential buyers on a showing-by-showing basis.
But what a mass auction does is changes the timing and emotion of a sale. It creates a…
Predictably Irrational
Friday, January 2nd, 2009 at 6:00pm. 519 Views, 0 Comments.
I just finished reading a book called "Predictably Irrational", by Don Ariely. In it, the insightful Duke Univerysity professor unveils the hidden, irrational forces that shape our daily decision making. It's a great read
There are a few interesting case studies in this book that can be applied to real estate marketing and negotiations. Specifically, Chapter Seven (The High Price of Ownership) covers what is commonly referred to as "The "endowment effect". Simply put, "the endowment effect" means that when we own something, we begin to value it more than other people do.
The High Price of Real Estate Ownership
There are three fundamental "quirks" of human nature as it applies to real estate:
- We fall in love with what we already have. …
Slow-Market Approach to Pricing a Home
Sunday, September 21st, 2008 at 10:33am. 575 Views, 0 Comments.
The Science of Pricing Real Estate
I often tell my clients pricing a home is NOT an "exact science". And that axiom is more true today than ever before. If you want to sell in this market, you have to be prepared to "make the market" rather than "chase the market." And that might mean pricing your home 3% to 5% below the most recent sale in your neighborhood.The other option is to price it at market value and wait.
And you could be waiting for a long time.
Secrets to Creating Irresistible Demand for Your Home
Saturday, September 20th, 2008 at 10:27am. 575 Views, 0 Comments.
How do you get your home SOLD in one of the toughest real estate markets since...well...forever?
Simple. Set a competitive price at before you go on the market and hire an aggressive agent to get qualified buyers through your front door. Seems obvious, but you’d be surprised how many agents and sellers don’t know this.
I explain it to all my clients - an attractively priced home pulls in buyers. And in this market, with price pressure from foreclosures, short sales and highly motivated distressed Sellers...this could mean you have to price your home below market value.
I know that's a tough situation for most folks...but let me remind you, more buyers equals more competition. And more competition means that your home will actually sell - which, in…
Why Overpricing Doesn't Work
Thursday, September 18th, 2008 at 4:39pm. 591 Views, 0 Comments.
I talk with a lot of potential clients who believe that overpricing will work to their advantage because it will give them ‘bargaining room.’
And when I run into sellers who want to overprice their home, I tell them that although overpricing in a rising market may be appropriate, no one has ever been successful by overpricing in a falling market.
Leaving room to negotiate down on your price isn’t as valuable a negotiating tool as bringing in a greater number of highly motivated buyers.
The One Thing You MUST DO To Sell Your Home. Ignore At Your Peril.
Saturday, September 6th, 2008 at 7:56am. 496 Views, 0 Comments.
Did you know there is a sure-fire, guaranteed way to get your home SOLD regardless of market conditions? And did you know this simple method of marketing and advertising is ignored by 90% of your competition in a buyers market and nearly 98% of the competition in a sellers market?
So what is the one thing you MUST DO to sell your home in any market?
PRICE IT to sell.
That's it. If you price your home to sell then I can guarantee your home will sell, regardless of market conditions.
Why Isn't My Home Selling?
Thursday, September 4th, 2008 at 9:29am. 519 Views, 0 Comments.
Good question.
It's probably overpriced.
It's me and you against this market
Wednesday, August 20th, 2008 at 7:12am. 515 Views, 0 Comments.
The current Atlanta Real Estate market has what I would call a "market edge". Simply put, The market edge is the difference between the true market value your home and value the current market pays you when you sell.
A lot of folks selling their Atlanta Homes have a hard time with this concept. And a lot of folks don't understand that the agent they hire has a huge impact on their odds of success when playing against "market edge".
I can't beat the market. I can help you maximize your odds of winning out vs. the market edge. It's me and you against this…