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Question #9: What Percentage Of Your Business Comes By Referral?

Here’s the “$64,000 question!” Competent, well-known agents get a large part of their business from satisfied past clients and members of their sphere of influence.

If an agent gets less than 25% of new business through referrals, it may be because: 1) The quality of service they offer is not up to standard (hence, people don’t feel compelled to refer to them after a transaction); 2) They lack the marketing experience or skills required to market for referrals (which means they may not bring strong skills to your transaction); or 3) They don’t cultivate contacts in their business (which means they won’t have many people to speak with about your home).

Clearly, the best way past clients show their gratitude for outstanding service is by referring their family, friends, and associates.

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