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Question #6: What Systems Do You Have For Tracking The Market And The Progress of My Sale?

This is a very important question. As a seller, you want to price your home correctly, and be regularly updated with important buyer activity. How many calls did you get on your home this week? What marketing strategies did you use? How many home visits from other agents did you have (and what were their comments)? How many people visited your open house?

As a buyer, you want to know his or her competence in understanding values of certain areas. They also need systems to keep you continually up-to-date with opportunities in the market. You want them to have more than “access to Multiple Listing Service.” How often do they actually preview homes in your price range or desired area? How often do they talk to neighbors or participate with other activities in those areas?

If an agent does not have specific systems for measuring and reporting these items, perhaps you should consider someone else.

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