Selling Service One House At A TIme
Posted by Keen Brothers on Sunday, June 08, 2008 at 8:28:33 AM By Keen Brothers / June 8, 2008 Comment
A lot of folks get confused about what I do as a real estate agent...they have this misconception that I sell houses. It's not their fault. After all, there's a sign in the front yard with my number on it. Oh and there's a flyer with my picture on it with some details of the house too. I think anyone looking at the message being delivered has the potential to get confused about what I sell and what I don't.
Here's the truth...I sell a marketing service...NOT houses. Sure, the sale of a house is the end goal - but it's not what I sell.
Saying a real estate agent sells houses is a lot like saying a tax accountant sells a tax refund.