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Chicken Soup for the Real Estate Seller


Let's say you go to the grocery store and there are 10 cans of chicken soup on the shelf.  If you're like most people, you're going to look carefully at their price per ounce, the label, the kind of noodles it has, etc.  And, if you're like most people, you buy the best value for your dollar in chicken soup.  And you take your time doing it.

On the other hand, if there's only one can of chicken soup and there are 3 others behind you just waiting to snatch it up as soon as you're done inspecting the label, you're not going to be nearly as discriminating.  You'll simply put in your cart and move on.  And you'll do it quickly and pay the going rate.

That's the difference between a buyer's market and a seller's market.  Buyer's look at things differently depending on the external pressures.

Right now in the Atlanta Real Estate market we've got 10 cans of chicken soup and we only one buyer.   And the recipe that wins is the one that offers the best value for the money.

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