Atlanta’s history is rich with stories of triumph, failure … and new beginnings.
Ponce City Market, a building that’s playing a vital role in transforming Old Fourth Ward and the surrounding neighborhoods of Midtown and Virginia Highlands, is a perfect example.
This once-abandoned building is a key player in the redevelopment of one of Atlanta’s oldest neighborhoods.
In this article, we’ll discuss the history of both Ponce City Market and Old Fourth Ward, sharing ideas on how the redevelopment of the former Sears distribution center is fundamentally changing Intown Atlanta.
Sears, Roebuck & Co.’s Iconic Building
In 1926, Sears, Roebuck & Co. was one of the nation's leading consumer goods companies. At the time, a substantial proportion of…